When you're young, you have a lot of free time. In my generation, we were still playing outside when we could. As we grew up a little more, cable television was more prevalent in more households, increasing hours of television being watched. MTV by then had a more diverse selection of music videos (not to mention they actually played music videos) and things got even more interesting when our cable provider finally picked up BET. There was also The Box for requesting (the usually better) videos.
Point being, young people are pretty on top of their shit when it comes to music videos and seeing the newest videos as they premiere. TRL, 106 & Park type shows doing their version of Top 40 type programming made sure people kept abreast of what "should be" the popular videos. When you're a kid, you get tired of seeing the same damn videos and you're incredulous when the hosts/veejays introduce something like it's new when it's such old hat to you. You're like "who hasn't seen this yet??"
Well, when you get older and have a (working) life, you're that old fart who gets put on to "new" shit that's old news to younger people. That's why you might catch someone mention a song/video to someone younger and the younger person will bust out that "yeah...." type response, indicating that it's a dead horse that they don't care to discuss any further, and not with an out-of-touch fogey.
But then came YouTube, Daily Motion, World Star, general internetting on work computers. Now, you get put right back into that seat of having new shit brought to your attention. However, you still get emails from friends with older videos (you can tell by when they're posted) or they'll post them on one of their social media profiles. The problem this time isn't that they don't have the access to breaking news/entertainment (e.g. not being home to watch MTV's The Grind or BET Spring Bling), but rather there's so much access that the distractions have to compete with each other just to distract you. People email you, Friends post on Walls, RSS feeds update, Twitter tweets, Tumblr tumbles - there's almost no excuse to not have seen the latest Yung Joc video... except for every other video on the internet.
Then there's the aspect of not caring to keep up with people increasingly younger than you, but that's another discussion.

Recent Comments